About
What sets us apart
As the nation’s leading independent broker-dealer*, with over 16,000 advisors and over $750 Billion advisory and brokerage assets LPL Financial is one of the nation’s leading financial services companies and a publicly traded company under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone. LPL doesn’t offer proprietary investment products or engage in investment banking activities; this means financial professionals affiliated with LPL aren’t pressured or influenced by LPL to sell its products. Thousands of financial professionals nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help address their clients’ needs.
*As reported by Financial Planning magazine, June 1996-2020, based on total revenue.
Objective Analysis
Access to objective market analysis from our Research team—one of the largest and most tenured research groups among independent brokerage firms. Our analysts’ knowledge of the market and economy allow us to provide insights and recommendations to financial professionals across a range of investment products. Because we have no vested interest in particular products, our analyses and recommendations are always objective.